BusinessWe create holidays and educated-led and wildlife group excursions to over a hundred places worldwide. Whereas neoliberalism posited a market that was intrinsically ineffable and unknowable, every actor partaking on the idea of optimum stupidity and blindness as to the full, majestic logic of the market, now the market is known, and formed, by way of data extraction. The more monetary transactions are mediated by computing, the extra flows of objects, goods, our our bodies and providers could also be tracked by sensors and chips, the extra surveillance cameras and government and company info produce digital information, and the extra of day by day expertise is recorded and amassed as information (cf Google Highway View), the extra markets could also be pro-actively anticipated, produced and shaped. Actuality itself is monopolised and commodified: becoming, in Polanyi’s phrases, a fictitious commodity.

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