Our reputation is one of the strongest in the business. Whereas neoliberalism posited a market that was intrinsically ineffable and unknowable, each actor engaging on the thought of optimum stupidity and blindness as to the total, majestic logic of the market, now the market is known, and formed, through data extraction. The extra monetary transactions are mediated by computing, the more flows of objects, items, our our bodies and suppliers may be tracked by sensors and chips, the additional surveillance cameras and government and corporate info produce digital info, and the more of day-to-day expertise is recorded and amassed as knowledge (cf Google Highway View), the more markets could also be pro-actively anticipated, produced and formed. Actuality itself is monopolised and commodified: changing into, in Polanyi’s terms, a fictitious commodity.
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