In most industries today, competition is tough. There are so many businesses today that what is important is to be able to connect with your target audience and stay above your competitors. Video marketing is popular among businesses today which can help achieve their business goals. Brand awareness, building trust and authority, and giving indecisive consumers a push to make a purchase, are just some of the goals of video marketing. With an optimized video you can reach more of your target market since you SEO rankings can improve.
With online shoppers increasing, many prefer to watch videos of products first before they make a purchase. Below are some tips to help you create effective videos to promote your products or service.
You must know your niche. Before developing content, make sure you do some research. The tone and style of the video you will produce should be dictated by the type of business you are doing.
It is important to establish your expertise in the subject matter that resonates with your audience in order to make videos that convert. Your videos should be able to tell compelling stories about your brand and to demonstrate empathy to the needs of your audience.
The first few second of your video is very important and will determine if the audience will stay or leave. Studies have revealed that those who use Facebook and watch the first 3 seconds of the video will proceed to watch it for at least 30 seconds more.
A strong introduction sets the tone of the video. In the video, you should showcase the personality of your brand and the culture of your company while maintaining professionalism. Individuals who are likeable and relatable that will represent your company should be featured. It has been shown by research that people buy from companies they have a positive emotional connection to.
Make demo or training videos that help your audience understand what your product is about and what problems it can address. Focus on your product features but don’t leave out details about its practical applications and how it can improve their lives. How-to videos can attract new customers.
AT the end of the video, tell your audience what they should do. Only those who are interested with your product will reach this part. Now you can direct them to a link where they can learn more or you can also show them how they can buy the product.
It is easy and affordable to create your own videos with the many apps and computer software available. There are also sites where you can find a professional marketing firm to help you make videos. It is through a professional’s website where you can learn more about video production and its benefits. Read more here to learn more.