Vital Components For Building A Successful Website
There were 1.6 billion active websites in October 2018, and the number continues to grow as more business and individuals looking to have an online presence. While anyone can design a website; you need to ensure that you have a successful website. When looking to have potential clients coming to your site, there is no magic formula to use, but there are strategies that one can employ. In this article, we will determine the components that determine the level of a success of a given site in engaging the target audience.
A successful site needs to have a clear design. In the 90s, sites were just text walls that also included some grainy photos and gifs, but in modern days, sites are characterized by high-quality photos and fewer texts. Some sites are almost made with pictures only, but they have a few bits of essential texts to help the user navigate. You do not have to include a lot of text when designing the site, but you can include PDFs that users can download and use separately. Read more about PDF files and ensure that they provide more dense information presented in the most aesthetically pleasing way.
Another feature of a successful site is that it loads relatively quickly without any lag time. Websites that take long to load will have a higher bounce rate this will mean that you are losing potential customers.
One also needs a website that is responsive, and this doesnt mean that your site should answer questions. A website is considered responsive when it looks good and can also load on phone, tablets, TV or even laptop and stay functional. Most people no longer depend on the laptops when they need to access the internet, and it is thus vital to have a site that is workable with the various devices. Depending on your web host, you can receive a responsive website or templates as part of the package, but you can also learn some code yourself to ensure that the site looks exactly as you desire them to.
It is also vital to ensure that your website looks professional. Whether you are promoting a blog or a product, there is the need to use complete sentences and also utilize proper English in a clean and cohesive design.
It is also vital to have all the information that a customer needs about your business such as how they can contact you and even the location where they will find you.
Including a call to action, CTA, gives the customers a direction and also gives the business owner a way to orient the site.
If you are starting a blog, click here and decide whether you will use HTML or CSS.